|
Love Matters is a global program providing information on relationships, sex and love. The idea was first developed in the Netherlands by the independent media producer, RNW Media. It has been referred to as a freedom of speech program. It's current target countries are Kenya, Uganda, China, Egypt, Mexico, Venezuela and India. The platform was originally launched in India, before expanding rapidly to Latin America, Africa, the Middle East and China. Love Matters works mainly online via its own websites and social media channels. In each region, it provides the same delivery method, but the content and language is tailored to each target market. It seeks to bridge the gap in sexual reproductive health information between young people, sexual health experts, educators and services. The concept has been honored by the World Association for Sexual Health and is also mentioned in the United Nations manifesto on reproductive health. ==History== The first Love Matters platform was launched in March 2009 in India. This was following the banning of sexual education in a number of regions in India in the years prior to this. RNW Media launched the idea after seeing problems globally with sex education. The coverage in India gave them a platform to launch the idea, with them launching Love Matters India in late 2011. The idea came following decades of work by RNW Media, using shortwave radio. The Dutch media group partnered with a number of local institutions, including the Indira Gandhi National Open University for Love Matters.〔(【引用サイトリンク】publisher=Hindustan Times )〕 The exact strategy for the launch was created following a survey they carried out with young Indian citizens in Delhi and Mumbai. Originally the platform was launched as a website, with the focus shifting to mobile css-styled websites after the survey's results clearly stated that their target market of young people wanted to access the information predominantly on their mobile phones.〔 Love Matters second launch was in South America in 2011, with “Hablemos de Amor”, which translates as ''Let’s talk about Love''. The region and name were later redefined, with the Latin American version of the platform focusing on three areas, Venezuela, Mexico and Cuba. The title was also changed to ''Hablemos de Sexo y Amor'', to include sex in the title, a bid to make the platform more popular amongst men. The next step for the platform was to move to Kenya, where it went live in 2012. As part of the launch, Kenyan newspaper The Star, launched a weekly feature and an advice column, talking about common relationship issues.〔(【引用サイトリンク】url=http://www.the-star.co.ke/sections/love-matters )〕 In 2014, Love Matters took the decision to expand to China, where it is commonly taboo for people to openly talk about sex and sexual problems. This has contributed to the increase in teenage pregnancy in the country. When Love Matters and their partners in China carried out a survey in Beijing, it found that 47% of the young people had never received formal sex education. Of the 47%, nearly two thirds of them wanted to have access to more information. After the success of the platform in various regions, it was expanded to the Middle East.〔(【引用サイトリンク】url=http://www.telegraaf.nl/binnenland/22351621/__Seksles_in_het_Arabisch__.html )〕 The platform aims to tackle many taboos within Middle Eastern culture,which in general doesn't offer sex education within schools. Al Hubb Thaqafa, which can be translated to ''love is culture'', is predominantly managed and run by Middle Eastern women.〔(【引用サイトリンク】url=http://edition.cnn.com/video/data/2.0/video/spanish/2014/03/24/cnnee-balderas-egypt-love-matters.cnn.html )〕 While Love Matters approach goes against many traditional views in countries such as Iran, Pakistan and Egypt, it has been accepted by many as a social tool for sex education, especially for females in the region. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Love Matters (program)」の詳細全文を読む スポンサード リンク
|